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If there’s one thing that San Diego Comic-Con is known for, it’s surprise announcements. (Why, some of us are so old we still remember the shock that reverberated around the San Diego Convention Center in response to news that Marvel had purchased the rights to Miracleman, way back when; a sign that then-editor-in-chief Joe Quesada should never be underestimated.) With this in mind, the fact that Don’t Hide PR sent us this video to share with no additional information had us particularly intrigued… especially when you see the video itself.

What, exactly, is going on with “all-natural comic books?” (Which publishers are releasing non-natural comic books, for that matter?!?) And what is Idaho’s #1 Comic Book Company? No, the URL in the video isn’t too much help, although it does offer more videos like the above. We’re currently at a loss to explain what all of this is about, but one thing’s for sure: we’re going to be keeping our eye out for answers over the next few days, just in case.

(We’re also going to be suspiciously side-eyeing all other comic book companies from Idaho that aren’t claiming responsibility for this video, but that’s only to be expected; after all, if they’re not the ones behind this video, then they’re clearly not the #1 comic book company in Idaho.)

Get a fuller San Diego Comic-Con experience with a full rundown of our SDCC 2024 stories, as well as all the big SDCC 2024 news, how to make the most out of San Diego Comic-Con, and the real burning question: how much does it actually cost to go to SDCC?