Marvel Studios & Marvel Comics are now working "much more closely" this year to get MCU fans into comic stores says publisher

Marvel Studios is born out of the cradle that is Marvel Comics, but ever since adaptations of comics into movies and TV have been made, there's been the question of just how to best promote the source material. DC Studios CEO James Gunn and his team have made it a point to promote DC Comics on the backs of its movie & TV trailers when released online, and now Marvel seems to be turning a corner in directing eyeballs back to the comics as well.

During a closed-door meeting with comic book store retailers at the ComicsPRO Annual Meeting, Marvel Comics publisher Dan Buckley said that his team is working "much more closely" with Marvel Studios than ever before, with a goal to "drum up excitement for comics relating to major studio events."

While Marvel has released a specific reading guide for people watching Deadpool & Wolverine, don't expect that to be the case for every upcoming Marvel Studios project; instead, Buckley says, this "coordination [will be] specific to each studio offering and sometimes."