Good news, Disney+ subscribers: starting this October, you’ll have the opportunity to pay even more to watch the streaming service without ads in the U.S., with Disney unveiling its latest price increase for its ad free tier — and it’s a significant leap in cost, too.

As announced by Disney Wednesday afternoon, Disney+’s new pricing as of mid-October will see the ad-free option rising $3 to $13.99 monthly, while the advertiser-supported tier remains the same price, at $7.99 monthly. It’s not only the second price increase for Disney+ in 12 months, it’s one that means that the price has almost doubled in the past two years: prior to its December 2022 increase, Disney+ without ads cost just $7.99 monthly.

Ironically, this increased price follows May’s removal of close to 60 different titles off the service, meaning that fans will now be paying more money for less material moving forward, unless they opt for the ad-supported tier. Who wouldn’t want to sign up for that deal?

The new pricing was snuck into a wider announcement about the streaming service adding an ad-supported subscription option in Europe and Canada starting this November — it’ll cost £4.99/€5.99 month in EMEA and $7.99/month in Canada — as well as the addition of a new Disney+ and Hulu Bundle ad-free plan in the U.S., which will launch September 6 and cost $19.99.

According to the PR, “Subscriptions to Disney+ and Hulu give viewers instant access to the best of streaming television and film - including award-winning Original content, movies and series from Disney, Pixar, Marvel, Star Wars, National Geographic, and more and one of the largest on-demand streaming libraries of current and past seasons of hit shows and movies.”

Well, as long as it’s not something like Willow, The Mysterious Benedict Society or Earth to Ned, of course, given that each of those shows was wiped as part of the May purge…

The new pricing for Disney+ in the U.S. begins October 12. Try not to think about the fact that, just a year before that, you could have watched so much more for so much less.

Revisit the deletion of the Disney+ vault.