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Avengers: Doomsday ruled the internet for one day with only some chairs and an RDJ cameo; imagine what the actual movie will do
The results are in: you weren't alone in watching that Avengers: Doomsday livestream
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Just how big was Marvel’s Avengers: Doomsday casting livestream from Wednesday? Big enough that we should probably expect other studios to try their hand at something similar in the future.
According to Deadline, the five-and-a-half-hour livestream clocked around 275,000,000 views during its runtime, becoming the most-viewed cross-platform livestream event to date. (It was streamed on X, formerly known as Twitter, in addition to the YouTube stream.)
Perhaps more importantly for Marvel’s purposes, the stream also generated five times the record for social conversations and mentions for a movie trailer — a record, by the way, also held by Marvel; Deadpool & Wolverine’s Super Bowl trailer in 2024 currently holds the title — with 3.1 million social mentions. Additionally, the stream prompted no less than 55 different trending terms on X, with #AvengersDoomsday the top trending term on the platform for more than 7 hours.
Given that Marvel is already teasing more casting news for the film, it’s enough to wonder if we should be setting aside another few hours for a bit of chair-watching anytime soon… while also wondering what other studios will be looking to replicate this kind of move in the near future for their own purposes. After all, if “just” a cast list can bring the internet to a halt, what other possibilities are out there for movie livestreams in the future?
Keep up to date on Popverse's Marvel coverage, with these highlights:
- The MCU needs Anya Taylor-Joy's Magik in it (and not just for the X-Men connection)
- How Disney+'s What If...? is the moonshot for the next 50 years of Marvel Studios & the MCU
- Marvel Studios has accidentally created a new Phase that predates Phases 1 - 6: the MCU Phase Zero
- Overgrown children of the atom: Marvel's X-Men can't evolve past their '90s commercial peak
- The biggest outstanding questions of the Marvel Studios' movies & TV shows
- Donald Trump is the landlord for Marvel's House of Ideas
- Marvel Studios swapping out Doctor Doom for Kang offers the chance to jettison the Multiverse Saga
- What Marvel Studios boss Kevin Feige is saying (and not saying) about the MCU X-Men franchise says a lot about the future of the Mutant Saga
- If Marvel is going to bring Loki back for Secret Wars, it's time to give him an upgrade
- In 2021, Sony's boss said people won't miss Spider-Man in its Spider-adjacent movie. Turns out, they do.
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