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There's stunt marketing, and then there's stunt marketing.

If you watched the 2024 Paris Olympics, you were lucky enough to witness (and will likely never forget), the Tom Cruise-starring Olympics Closing Ceremony, during which the actor hopped on a motorcycle, plane, and eventually parachute to deliver the Olympic flag to Los Angeles, where the Simmer 2028 games will be held. If you're a fan of the Mission: Impossible series, you likely thought that Tom looked an awful lot like his character, Ethan Hunt. Well, you weren't wrong - Cruise's action-packed Olympics sequence was at least in part a kind of first teaser for Mission Impossible: The Final Reckoning, which released its first trailer. Check it out here:

Your eyes don't deceive you - not only was Cruise doing very Ethan Hunt-esque things for the Olympics this year, but the outfit he was wearing is exactly the one in the trailer you just watched. Don't just take our word for it, either; this is taken directly from an official Paramount Pictures PR statement, which reads as follows:

"As seen in the trailer, Tom Cruise wears the same wardrobe as 'Ethan Hunt' in Mission: Impossible - The Final Reckoning that he did performing the epic stunt for the Paris 2024 Olympic Games Closing Ceremony on August 11, 2024."

You have to hand it to Paramount, that's pretty damn clever. We all recall viral marketing campaigns like the Smile horror movies or, if you're of a certain age and genre fandom, the ARG mystery of the first Cloverfield. But those PR stunts weren't able to snag the Olympics as part of their ploy. I don't have the expertise to guarantee it, but Mission: Impossible may have just changed the movie marketing game forever.

The fashion game, too, come to think of it. Now we all know the exact outfit to wear while clinging to the side of a biplane. 

Catch up on the Mission Impossible series with the Dead Reckoning ending explained.