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Marvel Matters: We did the math, and Spider-Man is Marvel Studios' biggest cash cow (sorry Avengers)
If you look at the budgets & the box office for all of the MCU, you can see something amazing - spectacular even - with Spider-Man.
'Spider-Man, Spider-Man... does whatever a spider can.' Who knew that the 1967 Spider-Man theme song would be so prophetic?
While spending too much time armchair analyzing box office numbers can be numbing and granular, I recently took a step back to analyze the total box office for all the Marvel Studios movies, breaking down their announced budgets, their worldwide box office, and even adjusted the numbers for inflation. In 2008 when the Iron Man movie was released, it could buy you roughly twice what a $1 bill can now in 2025.
From looking at the 30+ movies in this widescreen way, certain trends come into focus - but most surprising, to me, was about Spider-Man. Yeah, I know he's kind of a big deal, but what the numbers tell us is that he is the big deal in the MCU.
Spider-Man:
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