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Universal's Wolf Man trailer follows horror rule #1 and hides its monster in plain sight

The less we know about the Wolf Man, the better.

Wolf Man Logo
Image credit: Universal Pictures

One of the biggest rules of horror cinema is that the less you show your monster, the better your movie will be. It is something that the team behind Universal’s Wolf Man has taken to heart – at least, as far as the trailer is concerned. The Wolf Man teaser trailer offers plenty of plot details and lots of setup, but, thankfully, only the barest glimpse of the monster. 

The trailer shows star Christopher Abbott (Poor Things) as Blake, who takes his family away from the relative safety of San Francisco for a visit to his childhood home in Oregon. The trailer shows the family being attacked by a strange creature and hints at the slow and dangerous transformation that occurs, turning Blake into the very thing he is trying to protect his family from.

We don’t mind that most of the plot is either revealed or hinted at in the trailer, but we are excited that we know very little about the design of the Wolf Man in question. In an age where trailers are almost legally obligated to show every single detail of a film, it is refreshing to approach Wolf Man without knowing exactly what the main character looks like. All we get is a few shadowy glimpses and a hairy arm bursting through a car windshield.

It might seem like a small detail but we’re thankful that Blumhouse is at least trying to take a less-is-more approach to the film. We will have to see how long it lasts as we get closer to the film’s January 17, 2025 release date.


In the immortal words of Danny Elfman, "Life's no fun without a good scare." We couldn't agree more, which is why we think you should check out horror aficionado Greg Silber's list of the best horror movies of all time. Or, if you've already seen those classics, check out our list of the most underrated horror movies from the past couple years. And if you've already seen all of those, Let us tell you what to look forward to (or dread) in Popverse's list of upcoming horror movies.

Trent Cannon

Trent Cannon: Trent is a freelance writer who has been covering anime, video games, and pop culture for a decade. (He/Him)

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