The days of fiction writers just turning in a completed manuscript and sitting back while the publisher markets the book are look are long gone. Today’s authors have become Hidden Entrepreneurs, actively finding, developing and managing new ways to reach and connect with audiences. Authors Alex Segura (Miami Midnight, Poe Dameron: Free Fall), J. C. Vaughn (Second Wednesday, McCandless & Co.) and Charles Ardai (Hard Case Crime) will be revealing, and debating, the best ways to build audiences in their chosen niche – crime fiction. Moderated by Ithaca College’s Ed Catto.