How should creators think about branding and marketing while making content? Harvard MBA turned writer Amy Chu (DOTA2 Red Sonja Wonder Woman Poison Ivy) and Ming Chen (Comic Book Men, I Sell Comics!) hold a frank conversation on success and the role of marketing with three legends in the pop culture world: hiphop pioneer Darryl DMC McDaniels (Run-DMC Darryl Makes Comics) comics creator Larry Hama (GI Joe Wolverine) and Riggs Morales Senior VP A&R Atlantic Records (Hamilton, Eminem, 50 Cent).