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Crunchyroll, and the anime it brings, poised to drive Sony's profits over the next two years

The anime streamer has become one of the rare success stories in the streaming industry, with Crunchyroll set to generate more than a third of Sony Pictures' profits over the next two years.

Demon Slayer season 4 screenshot
Image credit: Ufotable

For years, Crunchyroll has been a dominant name in the anime industry. Though its subscriber base is likely to fall well short of its ambitious “25 million by 2025” goal, it is still the fastest-growing streaming service on the planet and is quickly becoming a big part of parent company Sony’s business. In fact, industry experts believe that Crunchyroll, with its stable streaming business and established place in the market, could soon make up over one-third of Sony’s operating profit.

The figure comes from market research company Bernstein, which estimates that Crunchyroll’s subscriber base, which is well over 15 million at this point, will generate over 40% of Sony Pictures’ operating profit over the next two years. That is a huge number considering the size of Sony Pictures and its interests around the world.

It isn’t just the streaming numbers that influence that number – there are also the theatrical releases like the Demon Slayer Infinity Castle movies that Crunchyroll is helping to facilitate and the upcoming manga app that Crunchyroll has announced for 2025. Despite stiff competition from Netflix, Crunchyroll continues to be the dominant force in anime streaming, with a massive library of shows and merchandise on offer for fans.

If this ends up being true, it certainly justifies Sony’s purchase of Crunchyroll back in 2021 and explains their continued push into the anime and manga industry. With their purchase of a large share of Kadokawa in 2024 and the announced opening of an anime studio between Crunchyroll and Aniplex (yet another Sony-owned company), Sony clearly sees big money in anime. 


Trent Cannon

Trent Cannon: Trent is a freelance writer who has been covering anime, video games, and pop culture for a decade. (He/Him)

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