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Stranger Things might end on Netflix in 2025, but can continue on your toy shelf thanks to a new deal with the makers of Squishmallows

Netflix and Jazwares will have a full Stranger Things toy line roll out in the near future

When Stranger Things returns to our screens later this year, it’ll be for the show’s final season… but a new deal between Netflix and toy manufacturer Jazwares is making sure the characters will live on forever, as long as there’s space on your display shelf. 

“Stranger Things has made an indelible mark as a cultural phenomenon, transcending the screen and shaping global trends through 80’s nostalgia, music, food, fashion and so much more,” Netflix’s Vice President of Consumer Products, Josh Simon, said in a statement about the partnership between the companies. “Coming together with an innovative partner like Jazwares to create the franchise’s first expansive toy line was a natural next step in giving fans around the world new ways to immerse themselves in the universe with the authenticity and storytelling elements they love.”

“After our Squishmallows x Stranger Things collection launched with massive fanfare, we knew we wanted to continue working with Netflix and raise our collaboration to the next level,” added Judd Karofsky, Executive Vice President at Jazwares. Karofsky went on to say that the company will offer “a full line of products that will allow them to engage with the franchise like never before with authentically detailed figures, playsets, costumes, and more. As we all eagerly await the show’s final season and the brand-new animated series, we know fans are going to love our exceptional lineup.” 

So, what should fans expect? While Jazwares isn’t offering specifics just yet, the company’s announcement lists figures, playsets and environmental sets, vehicles, plush toys, costumes and accessories, and pet toys and accessories as being on the drawing board. Additionally, Jazwares is teasing more characters being added to the Squishmallows x Stranger Things line that launched in 2024.

When should fans expect the Stranger Things toyline to roll out? That’s another mystery that the franchise hasn’t answered just yet… but it’s worth remembering that November 6 has been declared ‘Stranger Things Day,’ because it’s the date Will Byers went missing in the first season…

Stranger Things season 5 is expected to drop at an as-yet-unannounced date in 2025.


Graeme McMillan

Graeme McMillan: Popverse Editor Graeme McMillan (he/him) has been writing about comics, culture, and comics culture on the internet for close to two decades at this point, which is terrifying to admit. He completely understands if you have problems understanding his accent.

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