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The timeless appeal of Marvel's X-Men logo, as told in history, in nostalgia, and in fandom
Exploring the history of the world's most famous X and it's 90s aesthetic resurgence
The X-Men clawed their way on the scene way back in September 1963. Since then, they have been a pop culture powerhouse. The mutant phenomenon influenced generations of superhero fans and castaways alike. Their engaging stories and cast of unforgettable characters have cemented their place in the pantheon of superhero greatness. Over the years, the franchise has grown and mutated, but one element of the Children of the Atom remains constant, consistent, and a ubiquitous part of the brand. X.
Few symbols in pop culture carry the same weight and recognition as the X-Men logo. The sleek, stylized 'X' emblem is synonymous with the X-Men, no matter how written. Show a nerd an 'X; in a circle, and it's instant recognition. The franchise accomplished a herculean task of co-opting the 24th letter of the alphabet and transforming it into a pop culture juggernaut. Over the decades,
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